Me, for example, I am managing no more than 10 websites at the moment, which I am trying to have them up to date at all times. That means creating new content to be added so I can win my visitor’s loyalty and get them coming back to my websites. I also know people (webmasters) that have chosen to use another tactic rather than creating only a few websites and have them developed in time - that tactic is creating much more websites with static content (a few pages top for each website), which mainly get organic search traffic.

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SEO (the abbreviation for Search Engine Optimisation) is an important process when developing your website or optimising it afterwards for search engines. Why to do that? Because organic traffic sent by search engines is free and many times more valuable than the traffic you pay for.

How can you do SEO? This is not a mystery, but yet many people have no clue what points to follow. That is why in the rest of this article you will find a checklist for beginners in SEO.
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Title tags are a piece of code that sets the title of a web page. This title is very important from a search engine optimization point of view.

Title tags should be a short description of your page, sumarising in a few words the main idea. Why are these settings important? Well simply because when you go to a search engine and you look for something on the web, the list of results you get are mainly organized by title tags. Just make a test and look for “credit cards” and you will get a comprehensive list of results, and each of the result has a title (that is actually the title of the page returned as result).

As a regular person when looking for something on the web, I get to look at the titles of results, and whatever attracts my attention - well there is where I am going to see if it’s what I was looking for. All people do the same, so remember that having title tag like “Welcome to my site” or “Untitled page” will not persuade no one to click on such result - even less, you will probably not get in the first pages of results that could actually bring you the traffic.

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Many webmasters and website owners found the importance of the search engine optimization (SEO). Having an optimized website for search engines is the best way to free targeted traffic. People are using every day the search engines to find things they are interested in, and getting a high rank is the best way to get visitors for free. Unfortunately not all understand the importance of SEO: some prefer to spend their money on advertising as they believe that SEO is expensive. Of course, hiring a SEO might be quite expensive, more than you plan to spend on advertising, but the results are for long term. An optimized website will keep bringing targeted visitors even after an ad campaign would end.

As many want to proceed with this SEO stuff, a question always arise: what to do to get higher ranks on search engines? I will try to offer you some of the most important variables that search engines take into consideration for ranking your website, so you can develop a SEO strategy.

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