Title tags are a piece of code that sets the title of a web page. This title is very important from a search engine optimization point of view.

Title tags should be a short description of your page, sumarising in a few words the main idea. Why are these settings important? Well simply because when you go to a search engine and you look for something on the web, the list of results you get are mainly organized by title tags. Just make a test and look for “credit cards” and you will get a comprehensive list of results, and each of the result has a title (that is actually the title of the page returned as result).

As a regular person when looking for something on the web, I get to look at the titles of results, and whatever attracts my attention - well there is where I am going to see if it’s what I was looking for. All people do the same, so remember that having title tag like “Welcome to my site” or “Untitled page” will not persuade no one to click on such result - even less, you will probably not get in the first pages of results that could actually bring you the traffic.

As a few things to remember when creating title tags, check the list below, and also watch the video tutorial for more details:

• always set up a title tag to a web page
• the title tag must be short (up to 63 characters)
• the title tag must be a description of what the users will find on the page
• it should not be a list of keywords, but an expression that can make sense to users