PartyPartners is the affiliate program of one of the biggest providers in the online gambling: PartyGaming. This company manages some of the best known brands in the industry: PartyPoker, PartyBets, PartyGammon, PartyCasino, PartyBingo, EmpirePoker and Gamebookers. When registering with PartyPartners you will have access to all off these brands to promote freely and get some nice commission. More, once registered with PartyPartners, you will be able to login with the same details at another affiliate program that just joined the big PartyGaming family: AffClub. This is great having same login details and getting access to promote some more programs as Casino King, Casino Las Vegas, Casino Swiss, Enter Casino, Carnival Casino, Club Dice Casino, Magic Box Casino, 50StarsCasino, Noble Poker, Fair Poker and Miss Bingo.

Commissions
As an affiliate of PartyPartners you can choose as commission types CPA or MGR (revenue share). You can try both of these types very easy by creating trackers for each of them and see which one is performing best for you.

As an affiliate you will earn commissions based on some levels: the number of active players you bring each month. Therefore, for sportsbetting revenue share you will get 25% from net profit if you bring up to 10 active players in a month, 30% if you bring between 1-25 active players in a month and 35% if you bring above 26 active players in a month.

The same levels apply to all the brands and for CPA as well. For poker however the revenue share levels are 20, 25 and 30%. The CPA for poker brands is $75, $100, $125 based on the same number of players you bring in during a month.

To be noted here is that as an affiliate on revenue share you will get lifetime commissions for the customers referred by you, as long as they play. Also, if you refer a customer that creates an account with PartyPoker and will start betting by creating an account at PartyBets, that customer will be seen still as your client and will bring you commissions.

None of the brands available at this program accepts US players, however if you are an affiliates based in US there is no problem as long as you bring customers from accepted countries.

Use of program
The use of the PartyPartners program is relatively easy. Once the account created you must create trackers for each of the brands you want to promote. What is nice here is that when creating a tracker you can choose the brand to promote, the promotion (each brand has several promotions you can choose from, each created for different types of players), and a bonus code for this tracker (that you use in offline promotions, just pass the code to your potential clients).

Once you created trackers you must go to marketing menu where you can access the banners. Same easy steps here: choose the brand you want to see the banners for, choose the language of the banners and their sizes. After that just have the tracker attached to the banner and get the HTML code for your use. Attention: attaching the banners to trackers can be tricky if you have multiple trackers created for a brand with different promos. Just make sure you choose the correct tracker number for each banner, cause you might end up having a banner with a 30 EUR bonus (100% up to 30 EUR) and use a tracker with the 50 EUR bonus (25% up to 50 EUR). Well you can imagine the client will get the promo attached to tracker, and he could be confused as he saw something different on the banner he clicked on.

To make a special offer for your visitors you can use the PartyCashier option called Quick Cash. This option lets you transfer from your own commissions to the customers you have referred; just like you would be depositing money for them, offering a new bonus besides the ones already offered by each brand. This is a really smart innovation as you can make a difference on your own no matter your size as an affiliate and without involving any other affiliate staff. To use this option you must ask for your referred customers’ usernames, otherwise you will not be able make the cash transfer. The system will notify you if that username is registered as your own customers or not, therefore you can avoid offering bonuses to clients that are not yours.

Statistics
In reports menu you will be able to pull some general reports like customers you referred on each tracker, you can see how many depositing players and how much are your commissions. If you are looking for number of impressions on banners and clicks through, PartyPartners do not offer this kind of statistics. I can suggest using the service provided by ProLinkManager for free if you want to see how many clicks through you get on a banner or text link. All you have to do is register with them, have affiliate link inserted there and get a redirection link that will count clicks and directs visitors to the destination link.

Advantages

• Multiple brands in one place. You will get all your commission from same program
• Access to well known brands, such as PartyPoker that has always 70.000 players online, with many tournaments each month ($270 million in prizes each month in tournaments)
• Multiple promos available for each brand, you are free to promote only one bonus offer or more
• Multiple commission plans (revenue share / CPA). You can use both plans freely, just by creating specific trackers for each commission type
• Many special promos with all major events that helps in customer retention, that would translate in more commissions for you along the time
• Lifetime commissions on revenue share plan (for as long as the customers referred by you have an account and play)
• Negative balance is not carried over from a month to the next
• Bonanza offer that gives you an extra bonus up to $500 if you refer more players in a month than the previous month
• Possibility to also promote offline using bonus codes that will help PartyPartners track which customers came from you
• Quick Cash system to offer incentives to your referred customers
• Dedicated Affiliate Executives that will help you with any queries

Disadvantages

• General stats available (number of customers referred, depositors, commissions)
• Tricky way when selecting the tracker with the banner (you have to write down the tracker number for a promo so you know which one you should select for a certain banner)